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  • Interview with Nuno Miguel Santos, General Manager of Ibero Logistica e Trânsitos.

    Source:Jctrans     25-09-2018

    Nuno Miguel Santos General Manager
    1.Would you please make a brief introduction of your company? Ibero Log, is a pure freight forwarder, 100% Portuguese capital and part of Ibero Linhas group. The group is financially solid and well stablished in Portugal for over 45 years, being one of the most reliable freight and logistics operators at Portugal. Our first concern and strategy is always add value to any merchandise that is trusted to our care, build long term and solid relations with clients, providers, business partners. 2.Would you please talk about your core-competitiveness? Ibero is very competitive on sea freight and all business that involve this activity, we have also started our air department in 2017 . We are also very strong on project cargo, live animals chartering vssls, logistics, customs, cargo insurance. 3.What do you think is the most important thing to run a logistics company? In our point of view, the most important thing in our business is to always speak the truth, always seek for the best solutions for each traffic. Freight and logistics is a very dynamic business, nothing is the same for long time, either routes change, prices change, each market rules change, economic situations change.. and logistic business is always affected by so many factors that when it change it bring necessarily impact to the logistic solution, so in our opinion when we are building solutions, its our main concern that customer involved understand and realize that low price is not everything, that a proper and stable solution at long term is always much more cost less than a cheap price. 4.Would you please talk about the situation of logistic industry in your country? Portugal is a small country with a fantastic geographic position, in fact we are very world central, we have Africa to south, Europe/Scandinavia to north, Americas to west and Asia to east. Last years of crises that affected Europe, deeply affected Portugal, somehow this was a motivation for Portuguese companies to develop and our exports are growing at a very good number. Also in the last years Portuguese governors start to look to Portugal geographic position as an opportunity to became an HUB area, either for air and sea traffics and develop proper terminals and intermodal solutions to motivate this potential. Of course it will take time, but believe this route has no way to stop and along with international investment, specially China is investing a lot in Portugal, Portugal as HUB POINT for the logistics in the world will became a strong reality. ? 5.Would you please talk about your strategy to explore foreign market? Being part of a network with independent agents, like we are, we believe we can join our actual power to have good rates along with our high standard of service levels together with our network partners and reach the foreign market. More and more, the world is one nation and market is global, we cannot look for customers or partners just inside our boards. 6.What is the reason that makes you become a GCP member to develop your business? There is more and more networks as we all know, some networks are becoming so large that make you think that looking for partnership in the network is harder than google it. GCP globally is very fair, dynamic and trustful, we still have a lot to learn about the network, and a lot of members to get involved here, but truly hope that Ibero will be your name in Portugal and that at all times we can reply and assist in a proper way all members of GCP. 7.How do you maintain a long-term cooperation relationship with your clients? We always try to involved our clients in the solution, we want them to feel that they are part of the solution we are building. When customer feel that the solution that was build and prepared for them was also built by themselves, they tend to be more protective of the solution. Also, again I must say, always speak the truth when something is not going so well as it should, in order to find the solution for any problems that arises.

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