Interview with Cesar Sim, CEO of Amarine Shipping Co., Ltd.

Source:Jctrans     2021-03-22

Cesar Sim CEO

JCtrans: Would you please make a brief introduction of your company?

Cesar Sim: Amarine Shipping was opened in 2009. Our most members are working together with long term agents and clients till now.

We are moving forwards for our all members’ happiness!

Last year, we started the trading company named “ Amarine Korea” and they exported over monthly 10 containers to Vietnam and China.

JCtrans: Would you please talk about your core-competitiveness?

Cesar Sim: I used to work in shipping company so we can get the competitive rate level from all my x-colleagues of Kline.

JCtrans: What do you think is the most important thing to run a logistics company?

Cesar Sim: The credibility is the most important for agent business.

JCtrans: Would you please talk about the situation of logistic industry in your country?

Cesar Sim: The competition in Korea is very severe but there are still demanding market for middle and small sized customers.   

JCtrans: Would you please talk about your strategy to explore foreign market?

Cesar Sim: Before Covid, I have been to logistics exhibitions like intermodal Brazil, Logistics Transports

To meet the logistics people face to face.

JCtrans: What is the reason that makes you become a GCP member to develop your business?

Cesar Sim: I need the creditability of agent after loading the cargoes.

JCtrans: How do you maintain a long-term cooperation relationship with your clients?

Cesar Sim: Firstly, I give the competitive price to my clients.

Then, our staffs take care of their shipment from beginning  till  the end.

Finally, I keep the human relationship with credit.